A storyteller. A brand builder. A strategic and creative lead. With decades of experience shaping dozens of brands on both the Agency and Client side, I know what brands need to move forward, faster. I eliminate the noise, simplify the complex, and crystallize the nuance. Versatility is my strong suit. BS is not. I work tirelessly, laugh often and always see the big picture. I’m comfortable flying at 50,000 feet one minute and in the weeds the next. I love what I do, I’m curious about everything, and I have a network of talented creatives and developers at the ready to round out your engagement. Across years of editorial and brand work, I’ve written about rock stars and Playboy, toilet paper and depression drugs, the NBA and NFL, charter schools and industrial-sized casters, Chicago architecture and DC politics, everyday cereal and premium drinking water. I’ve named lifestyle brands, healthcare brands, product lines and ad agencies. Re-positioned hotels and apartment complexes, health companies and retail chains, real estate firms and packaging companies.