Let's move in together

As a Millennial apartment brand with “Local” in your name, you need to be delivering authentic neighborhood vibes. That’s the challenge that Local by Laramar faced—it needed to differentiate in a sea of residential sameness with a story that was as special as its buildings, which blend unique architectural touches with modern finishes in prime neighborhoods. I architected a complete lifestyle brand platform and narrative to unify Local's portfolio of 117 properties, with marketing concepts that emphasized character and convenience on every corner.