Paper trail

A lot of companies tout their own sustainability efforts without ever addressing “what’s in it for you.” Global hygiene and paper giant SCA/Tork wanted to be different. Not only are they the world’s greenest tissue company, but their responsible practices and products help businesses achieve healthier returns on their most important investments: employees, customers and capital. I helped craft awareness materials that tell a richer, more differentiating sustainability story for the brand, proving you can do well by doing good.