THE ASPEN GROUP

The head andheart of better care

Powering the best brands in healthcare

The Aspen Group (TAG) is one of the nation’s largest and fastest growing consumer healthcare platforms. Dedicated to delivering better care to more people through innovations in access and affordability. Its five consumer brands—Aspen Dental, ClearChoice Dental Implant Center, WellNow Urgent Care, Chapter Aesthetic Studio and AZPetVet, together serve more than 35,000 patients a day across the country. I’m proud to have been a longtime creative brand partner to the TAG team from its inception, helping with everything from naming, brand positioning and values to the re-launch of its investor-focused website.


CLIENT

The Aspen Group

INDUSTRY

Healthcare

SERVICES

+ Stakeholder Interviews
+ Competitive Research
+ Content Strategy
+ Brand Strategy
+ Copywriting

DELIVERABLES

+ Brand Blueprint and Narrative
+ Brand Positioning
+ Brand Values
+ Key Messages
+ Copywriting
+ Case Studies
+ Naming